On a day in which one heavily scrutinized public sports figure finally started to get it right, the Tiger Woods camp announced that the golfer would be showing up in front of cameras for the first time since the November night he totaled his car and sent his career into a ditch.
Except instead of sitting down for a question and answer session, Tiger will be reading a statement on Friday and then fleeing the scene. Something he has become adept at over the last three months.
Does the media and the public have the right to hear him speak to every lurid detail of his bedroom Olympics? No.
But it would be appropriate for him to explain what has led the world's number one golfer to vanish from the scene for this length of time.
A smart public relations team would advise a client in this matter to show up in front of cameras, listen to every question, answer those he wished to answer, and then continue on with his business. This extended process of trying to keep yourself above the media fray will only perpetuate the image of a man who thinks he can answer to no one while gladly taking the money the public provides.
The greatest golfer in the world doesn't earn his money by simply playing golf better than anyone else. He earns it by drawing eyeballs to the pursuit of his cause. One of the drawbacks to earning dollars off of other people is that he can't shut interest on and off like a light switch. Interest in this saga persists. It will continue in that fashion until Tiger or one of his brain dead sycophants decides it's time to face the music, answer the questions, and allow the story to move past this "run and hide" routine.