You know when athletes complain about their words being taken out of context? A deceased Earl Woods may have the first valid case.
In a new commercial that's as subtle as a 9 iron to a car window, Nike pushes hard to engender sympathy for its star client. If Tiger wins the Masters this weekend, you can be guaranteed they already have the next ad at the ready with a "redemption" theme.
That will be followed up by his next major win and another ad with a "back on top with a hint of defiance" theme to it.
But let's get back to using a deceased parent's words to forward your agenda. Does it not feel a bit dirty?