Dan On The Street – Sports and More from Dan Sheldon

A Few Quick “Truths” Regarding LeBron James Moving Forward

Posted on July 9, 2010

July 08, 2010 - Strongsville, OHIO, UNITED STATES - epa02241977 Cleveland Cavaliers fans Nicholas Bloom (C) and Jon Schentzov (R) react while watching an ESPN broadcast at a Buffalo WIld Wings sports bar in Strongsville, Ohio, USA, a suburb of Cleveland, as LeBron James announces his free agency decision to play for the Miami Heat on 08 July 2010.

This will be short, sweet(?), and to the point...

Aspirations of a "Global Icon" Unwittingly Ended

That sums up what happened to LeBron James on Thursday night. He changed the direction of his legacy and didn't realize it until after he opened his mouth and uttered the now and forever infamous "taking my talents to South Beach" line.

You can't be a "global icon" if you can't even handle being a "local icon." James took a house being built on top of a solid foundation, picked it up, and dropped it on a pile of sand.

He's now changed his course when talking about branding. He's no longer a singular force and a brand unto himself. He's part of a conglomerate in Miami.

That being said, those claiming that he'll be "Robin" to Dwyane Wade's "Batman" or a new age Scottie Pippen are kidding themselves.

He's the on court leader of the new team in Miami. He's the best player on that roster. It's not even a discussion. Miami is NOT Dwyane Wade's town like New York is Derek Jeter's town.

Stop with the Jeter/A-Rod comparisons.
They're ridiculous. Miami is not a sports town. It's a city that loves big events. No one follows the Heat in south Florida the way New Yorkers follow the Yankees.

There is Yankee lore. There is no such thing as "Heat lore."

I'll leave the "Wade is still the heart of this team" narrative to the mythmakers, psychology babblers, and Grantland Rice wannabes.

LeBron James leads this new show. He just didn't realize the collateral damage until it was too late.

"Icons" are sometimes required to make personal sacrifices for the "greater good."

The only "sacrifices" James is making now were completely unintended and benefit no one other than a few fickle celebrity gawkers in the Sunshine State.

July 08, 2010 - Greenwich, CONNECTICUT, United States - epa02241974 Handout photo from ESPN showing LaBron James (L), NBA's reigning two-time MVP, as he ends months of speculation and announces 08 July 2010 on ESPN 'The Decision' in Greenwich, Connecticut, USA, that he will go to the Miami Heat where he will play basketball next 2010-11 season. James said his decision was based on the fact that he wanted to play with Dwyane Wade and Chris Bosh.

Soapbox withdrawn. As you were...

A Bath Township police officer stands guard at the front gate of the home of NBA player LeBron James in Bath, Ohio, a suburb of Cleveland, July 8, 2010. James confirmed on Thursday he would be leaving the Cleveland Cavaliers to join the Miami Heat next season. REUTERS/Aaron Josefczyk (UNITED STATES - Tags: SPORT BASKETBALL)

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